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Chief Promo Marketer January 19, 2016
Top 4 Marketing Tactics to Drive Millennial Sales
As a new year commences, marketers are increasingly turning their attention to Millennials who now wield unprecedented buying power. More…
 
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Enter the 2016 PRO Awards!
Honoring exceptional promotional marketing for 26 years. You did the hard work, now get the recognition you deserve – Enter by 2/26 & Save!
Five Lessons to Make the Creative Leadership Leap
Developing oneself into a creative leadership role can be simplified by following these five strategic lessons. More…
 
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Our first book! The PROMO Playbook
The must-read PROMO Playbook covers the top 12 promotion-marketing sectors, research & tips to help you perform your job at the highest level. Purchase your copy today!
You Know You're Great! Now Show Us!
Get the recognition for you deserve for your outstanding promotional marketing campaigns—enter the 2016 PRO Awards today! More…


3 Questions To Bring an Interactive Campaign to Life
There are three key questions marketers need to ask themselves when crafting an interactive campaign, especially at the speed of light now required. More…
 
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Reach Prospects All Year Long—Online and in Print
Contact Cynthia Foristel (203) 899-8482 to learn more.
Snickers Tests Mood Targeting
Snickers is moving into a new era of marketing: using mood targeting to determine people’s preferences for a chocolate snack. More…


5 Lessons Video Creators can Learn From TV Broadcasting
Video marketing helps brands stand out but it can be a daunting task. Thankfully video creators have almost a century of lessons learned from the TV industry. More…

 
 
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Modern Marketing Essential Guide to Cross Channel Marketing
Regardless of channel, consumers and prospects want more than a generic product experience—they want to feel an affinity for their investment and attraction to a brand. This guide outlines how to start creating the most cohesive, valuable, and frictionless customer experience possible.
 
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