Why Brands Lag in Marketing to Women and Moms
Marketing executive Tania Haigh, most recently the lead for women and moms marketing initiatives at McDonald’s USA, has launched Magnolia Insights, Inc., a marketing strategy firm specializing in marketing to women and moms. Here, she shares her thoughts on why there’s a lag in effective marketing to this group and how brands can better position themselves.
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7 Benefits of Video Marketing
Content marketing videos are a powerful marketing tool. When implemented properly they can drive a wide array of benefits for any organization. Here’s a list of the top seven from Demand Metric:
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Successful Webinars Start with Content
Content marketing is designed to educate and entertain—and, in a subtle way, sell. The content must be relevant to the target audience and provide enough value that the viewer is prompted to take the relationship to the next level—doing business with you. Best practices for content marketing webinars includes a number of key items including, the title, promoting the speaker and updating the message. Learn more.
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Super Bowl Round-Up: Carnival Takes the Plunge, Doritos Ready to Crash
That’s right, it’s time to get ready for some football! The Big Game in Glendale, AZ, is coming Sunday, Feb. 1, and Super Bowl XLIX promises to be an enormous opportunity for marketers looking to deliver their message to the year’s biggest TV audience (as well as those attending the game). Here’s what Carnival Cruise Lines, Doritos, Miller Lite and Anheuser-Busch are up to. Watch for these updates each week on ChiefMarketer.com.
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