| Chief Marketer - This Week
The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer, and DIRECTJanuary 31, 2014 |
 |
| Special Report: Best of Holiday Marketing
By Patricia Odell
|
Which marketers twinkled the brightest at the end of last year? Which campaigns offered the best ideas to steal for your 2014 strategies? In this Chief Marketer Special Report, we look at which efforts captured consumers’ attention—and drove measurable results for their brands.
|
Advertisement
|
| Activating Measurable Local Marketing Campaigns Still a Challenge: Study
By Patricia Odell
This new study from Balihoo uncovers the latest stats on local marketing including challenges, disconnects, ROI and budgets.
|
| 5 Things CMOs Should Think About Before Committing to Social Media Management Tools
By Steve Olenski (Forbes.com)
|
There's a lot of social media management tools out there and it takes time to pour through which might work best for you. This article can help.
| 22 Social Media Management Tools
By Lee Odden (TopRank Blog)
|
We can never go wrong with helpful lists.This list of social media management tools likely includes some you've heard of—Sprout and Social Talk—and some you haven't—MediaFunnel and Sprinklr.
| Fox Sports and Facebook in Super Bowl Deal
By Alexei Oreskovic (Reuters)
|
Fox Sports and Facebook have a marketing deal that swirls around real-time conversations and encompasses television programing, Instagram, websites, social and all things Super Bowl Sunday.
| Are you up on the Benefits of Mobile Advertising in BRIC Nations?
By admin
|
With the benefits that mobile advertising offers, such as targeting location and a large audience, advertisers and marketers especially in the elusive and emerging BRIC nations, might want to consider implementing mobile marketing campaigns and strategies there. This article offers an overview and tips for mobile ad opportunities in these nations.|
Advertisement  A B2B Exec Fireside Chat: The Future of Multichannel Marketing in 2014 Free Webinar On Demand 90% of the typical B2B buying process today happens before a prospect even engages with a salesperson. To truly stay competitive, today’s B2B marketers must have lead gen and nurturing strategies that meet prospects’ needs whenever and wherever they’re consuming information. In this webinar, a group of leading marketing executives discuss where do we go next. Click here! |
Related Events |
|
LeadsCon |
Find Products and Services |
|
2014 Chief Marketer Network Source Directory This new directory offers marketing professionals easy access to all the leading products, technology and services available—searchable by type, geography and name. |
|
Advertisement  Defining the Role of the CMO in the Age of the Empowered Customer Free Webinar On Demand In the age of the customer, the line between the marketing and customer experience disciplines has rapidly blurred. In this complimentary webinar, Cory Munchbach, analyst at Forrester Research, presents findings from her Jan. 2014 report “The Convergence of Brand,Customer Experience, And Marketing.” Click here for more information! |
ABOUT THIS NEWSLETTERYou are subscribed to this newsletter as `email`For questions concerning delivery of this newsletter, please contact our Customer Service Department at: Chief Marketer An Access Intelligence publication International: 847-763-9509 Email: Customer Service Access Intelligence | 10 Norden Place, Norwalk, CT 06855 © 2014, Access Intelligence. All rights reserved. This content is protected by United States copyright and other intellectual property laws and may not be reproduced, rewritten, distributed, re-disseminated, transmitted, displayed, published or broadcast, directly or indirectly, in any medium without the prior written permission of Access Intelligence. |
| About Us Privacy Policy |