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Chief Marketer - This Week

The week's most relevant content from around the web and why it's important.

from the editors of Chief Marketer

January 10, 2014

Chief DIRECT Marketer
 
2014 Marketing Technology Supergraphic
The 30 Most Interesting Marketers Under 30: Forbes
Benihana Digital Passport Challenge Encourages Frequent Visits
20 LinkedIn Groups Marketers Must Join
14 Hot Tips from Top Marketers for 2014
The Hows and Whys of Small Biz Web Site Mobilization

2014 Marketing Technology Supergraphic

By Scott Brinker

Marketing Technology SupergraphicMaking sense out of the hundreds and hundreds of companies that provide marketing technology software is no easy task. But leave it up to Scott Brinker of the Chief Marketing Technologist Blog to deliver it to us neatly wrapped up in this latest incarnation of a Supergraphic that includes 947 companies in 43 categories. This is one for the bulletin board!.

 

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The 30 Most Interesting Marketers Under 30: Forbes

Jennifer Rooney (Forbes)

forbes 30 under 30Forbes taps an esteemed panel of industry professionals to uncover the 30 most intriguing, fast rising, young, marketing and advertising superstars to update it’s annual list, “Forbes 30 Under 30 in Marketing & Advertising.” The group spans the marketing universe from consumer insight directors to social media specialists. Get a coffee of fresh, hot coffee to enjoy this one.

 

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Benihana Digital Passport Challenge Encourages Frequent Visits

Lisa Lacy (ClickZ)

benihana passport challengeThis promotion celebrates Benihana’s 50 years in business by asking players to visit as many Behihana locations as possible, as many times as possible to fill a digital passport. The winner gets a trip to Tokyo and a $1,000 Benihana gift card. Get the details here.

 

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20 LinkedIn Groups Marketers Must Join

Brittany Leaning (HubSpot)

linkedin sponsored updatesJoining certain Linkedin groups may be just the thing to help you make the most of your time by checking in on some thought-provoking posts and discussions, as well as the latest marketing news insights. Check out this list.

 

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14 Hot Tips from Top Marketers for 2014

Jeremy Goldman (Social Fresh)

tipsThis article gives us just what it says, hot tips marketers can all use in the coming year. The author tapped 14 authors, strategists, social media executives and entrepreneurs to make one recommendation for success in 2014. 

 

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The Hows and Whys of Small Biz Web Site Mobilization

Eilene Zimmerman (NYT)

Mobile appsMore and more mobile searches lead to a local purchase. The author outlines that growth and offers us a Q&A with Todd Leeloy, general manager of OrangeSoda, a digital marketing company, who discusses the hows and whys of mobilizing small business websites. 

 

FULL ARTICLE

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FREE LIVE WEBINAR: JANUARY 22, 2014 @ 2:00 P.M. ET

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2014 Chief Marketer Network Source Directory

This new directory offers marketing professionals easy access to all the leading products, technology and services available—searchable by type, geography and name.

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