The week's most relevant content from around the web and why it's important.

February 7, 2014

By Nick Cicero (SocialFresh)

This infographic takes on a whole range of overlooked ways to help us develop a following on Pinterest—and fast—from why you need Pinterest to connecting your Pinterest accounts to other social platforms to hosting contests and many other tips.

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By Jen Lisak (Marketing Technology Blog)

Many of us have likely tried to make contact with a brand through social media: sometimes it works, sometimes it doesn't. But when it doesn't it can be frustrating and that frustration can result in negative comments on that brand's Facebook page or other social spaces. Here's 5 important ways to improve social listening.

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By Scott Brinker (Chiefmartec.com)

About 81% of big firms now have a chief marketing technologist, according to new research from Gartner. This article shares important statistics from the research, which focuses on how the presence of a chief marketing technologist impacts marketing.

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By Stephen Gandel (CNNMoney)

The sweepstakes company, SCA Promotions, is embroiled in a controversy with Yahoo and Warren Buffett over who had the idea first for a contest around the NCAA men’s basketball tournament and a $1 billion prize. A cautionary tale? Perhaps. 

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By Michael Brenner (Forbes)

Corporate website visits for most large brands are declining, including Coca-Cola, which declared its own corporate site dead, then relaunched it under the “Coca-Cola Journey.” Your best content is lost among too much product promotion. And more attention is being stolen away by more progressive brands, like Coca-Cola, who have started acting like publishers and displaying content that your customers actually want to consume. Don’t miss this one!

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By Patricia Odell

As much as I enjoyed my Good Housekeeping newsletters, it was a real—and unnecessary—frustration to try to unsubscribe. The brand simply wasn't paying attention.

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