Advertisement
![](http://www.aimediaserver6.com/chiefmarketer/email/CM_BV_webinar_180x150_OD.gif) |
Defining the Role of the CMO in the Age of the Empowered Customer Free Webinar On Demand
In the age of the customer, the line between the marketing and customer experience disciplines has rapidly blurred. In this complimentary webinar, Cory Munchbach, analyst at Forrester Research, presents findings from her Jan. 2014 report “The Convergence of Brand, Customer Experience, And Marketing.”
Click here for more information! |
|
5 Ways to Improve Social Listening
By Jen Lisak (Marketing Technology Blog)
Many of us have likely tried to make contact with a brand through social media: sometimes it works, sometimes it doesn't. But when it doesn't it can be frustrating and that frustration can result in negative comments on that brand's Facebook page or other social spaces. Here's 5 important ways to improve social listening.
FULL ARTICLE
|
Do you have a Chief Marketing Technologist?
By Scott Brinker (Chiefmartec.com)
About 81% of big firms now have a chief marketing technologist, according to new research from Gartner. This article shares important statistics from the research, which focuses on how the presence of a chief marketing technologist impacts marketing.
FULL ARTICLE
|
Corporate Websites, in Decline, Need a Content Makeover
By Michael Brenner (Forbes)
Corporate website visits for most large brands are declining, including Coca-Cola, which declared its own corporate site dead, then relaunched it under the “Coca-Cola Journey.” Your best content is lost among too much product promotion. And more attention is being stolen away by more progressive brands, like Coca-Cola, who have started acting like publishers and displaying content that your customers actually want to consume. Don’t miss this one!
FULL ARTICLE
|
|
Advertisement
It’s Your Chance to Shine & Put Your Agency into the Spotlight! Enter The 2014 PRO Awards Now and Get the Recognition You Deserve. Enjoy Best Price until March 18th!
ENTER NOW! |
Find Products and Services
|
2014 Chief Marketer Network Source Directory
This new directory offers marketing professionals easy access to all the leading products, technology and services available—searchable by type, geography and name.
|
Advertisement
![](http://www.aimediaserver6.com/chiefmarketer/email/cm-bizo-webinar-od-180x150.gif)
A B2B Exec Fireside Chat: The Future of Multichannel Marketing in 2014
Free Webinar On Demand
90% of the typical B2B buying process today happens before a prospect even engages with a salesperson. To truly stay competitive, today’s B2B marketers must have lead gen and nurturing strategies that meet prospects’ needs whenever and wherever they’re consuming information. In this webinar, a group of leading marketing executives discuss where do we go next.
Click here now!
|
|
ABOUT THIS NEWSLETTER
You are subscribed to this newsletter as `email`
For questions concerning delivery of this newsletter, please contact our Customer Service Department at:
Chief Marketer
An Access Intelligence publication
International: 847-763-9509
Email: Customer Service
Access Intelligence | 10 Norden Place, Norwalk, CT 06855
© 2014, Access Intelligence. All rights reserved. This content is protected by United States copyright and other intellectual property laws and may not be reproduced, rewritten, distributed, re-disseminated, transmitted, displayed, published or broadcast, directly or indirectly, in any medium without the prior written permission of Access Intelligence. |
|