The week's most relevant content from around the web and why it's important.

February 28, 2014

By Jayson DeMers (Forbes)

Playing it safe isn't always the best strategy for success, and here Jayson reminds us why data never tells us the whole story, that online marketing is a constantly evolving landscape and why being truly creative involves some risk-taking.

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By Christopher Ratcliff (Econsultancy)

A new study from Econsultancy and dotMailer focuses on how the ease of use of email marketing tech impacts the channel's success, and whether outdated systems are hurting results. More than 500 client-side and agency email professionals from a cross-section of company sizes and sectors participated in the survey, which was conducted in the fourth quarter of 2013.

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By Shayne Tilley (The Age)

There are several keys to focus on when establishing your brand on all of the social media platforms on the landscape. From locking down social media addresses and finding a consistent tone to staying relevant and trusting your customers, these seven tips will get you pointed in the right direction.

FULL ARTICLE

By Dick Beadon (Technorati)

Crowdsourcing brand advocates can be a great way to generate leads, and making the most of existing customers, employees and influencers just makes sense.

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By Graham Jones (Business 2 Community)

There are a number of traps Internet marketers can fall into, including a lack of originality, lack of quality products and an obvious focus on making a quick buck.

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By Leo Marani (Quartz)

Google has purchased online advertising fraud-tracker Spider.io for an undisclosed amount, which shows how seriously the tech world is taking online ad security. Leo discusses how the acquisition will bolster the battle against spam and ad fraud, and why that’s good for the entire industry.

FULL ARTICLE

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