The week's most relevant content from around the web and why it's important.

April 4, 2014

By Steve Olenski (Forbes.com)

To show the world that the obvious place to get a hotel room is where else, Hotels.com? That’s the message behind this new campaign. The author of this article caught up with Neha Parikh, vice president and general manager, Hotels.com North America to learn more about this campaign and more. As you’ll see she has a interesting way of doing math, too.

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By Jonathan Long (HuffingtonPost.com)

Sometimes it’s good to go back to the basics. This article reminds us all of the importance of building a targeted email marketing list and includes 11 tips. It’s a good refresher.

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By Mathew Sweezey (ClickZ)

The percentage of B2B Fortune 500 companies using marketing automation saw a 112% increase this year. The jump is telling of what's to come for a few big reasons: the amount of red tape they have in their organizations, the visibility they have, and the amount of available capital they control. Here’s what you need to know.

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By Stuart Elliott (NYT)

IKEA is out with a new campaign that sends five employees on a yearlong road trip to provide families with makeovers that use merchandise from local Ikea stores. The results will be featured in a web video series chronicled by the employees and produced by Ikea.

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By Aaron Clark

Here are four tips to keep in mind when planning your next live-event or real-time engagement campaign.

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By David Ahn (Social Media Impact)

Just because we’re all in the marketing world, doesn’t mean we don’t need a branded LinkedIn page. In fact, LinkedIn is now responsible for a staggering 64% of all visits from social media channels to corporate websites, Econsultancy reported. Here’s how you can get some LinkedIn love.

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