A report from Bizo and Oracle shows many B2B marketers are contributing up to 20% of their company's new leads.

Chief Marketer is proud to be the co-sponsor of the DMA2014 Strategic Summit, a one-day, invitation-only forum for senior level and c-suite executives.

Digital marketing expert Dave Lloyd says that marketers need to integrate SEO and social marketing if they want to create the most effective marketing strategies for their companies.

Digital marketing agency E2M co-founder and vp of Marketing Pratik Dholakiya recently weighed in with some interesting ideas for pushing limits in marketing to increase conversions.

With mobile becoming an increasingly popular means for consumers to research, engage and convert into customers, it's critical that marketers keep a close eye on online-offline attribution.

Can making your website more human-friendly make a difference in conversions? The team at SEO software company Positionly thinks so, and have compiled a list of actionable tips they've implemented to increase engagement and conversions.