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Chief Marketer This Week September 25, 2015
Snickers Steals a Page from “Share a Coke”
Snickers "Dial-a-Snickers" campaign uses words like "cranky" and "spacey" to diagnose people who really could use a Snickers bar. More…
 
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B2B Multichannel Lead Nurturing
Knowing who to connect with and how to create engagement.
Next Target for Marketers: Wealthy Black Consumers
A Nielsen report suggests that wealthy black consumers are a growing economic powerhouse and one that marketers and media companies should be watching. More…
 
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How to Drive Webinar Registrations and Conversions
October 1, 2015 1:00 p.m. ET
Register to learn how to prepare, produce, and deliver marketing webinars that build enthusiasm among your target prospects – resulting in higher conversion percentages.
Social Media Advertising is Booming Worldwide
Global social media advertising spending will reach $25.14 billion this year, higher than the $23.68 forecast in April. Catch up with the latest research. More…


Q&A With GE’s New CMO, Linda Boff
In this Q&A, Lisa Boff talks about her main objective at GE, how to market the company as a “digital industrial company” to both businesses and consumers. More…
 
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Get Answers, Not Theory from the Experts at the IM+T Summit: Empowering Marketing with Technology Solutions
Prices increase soon – Register Now!
Domino’s Pizza with a Side of $1,300
Free publicity, especially when it’s positive, is a real gift for any brand. Domino's Pizza gave a reward to a man who returned $1,300 hidden in a wings' box. More…


Making the Most of Networking at Conferences
We all know that attending a conference can be a great place for learning and networking. Here's 7 hot tips to make your time more productive. More…

 
 
Job Opportunities

Channel Marketing Manager
TiVo, San Jose, CA

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ResponsePoint, Cary, NC

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California Dental Association, Sacramento, CA

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NBC Universal, New York, NY

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Amorpacific, New York, NY
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