Creating the right content that will draw potential customers in is step one in creating successful content marketing campaigns. This list of hacks was created to help marketers make sure they're creating and promoting the right content.

Optimizing messages and campaigns for tablets and mobile devices has taken hold this year, and social media marketing has continued to diversify in 2014.

Teaching audiences something they may not have know before selling them something is an effective way to build trust and boost conversions.

Marketing technology guru and Ion Interactive CTO Scott Brinker says that marketers are now regularly using more than 100 software programs, either directly or indirectly related to their jobs.

Marketers should use research that first answers a common question to get people's attention, and also must decide what type of research they'd like to become known as a source for. Keeping messages simple and clear is also key.

Data is an integral and constant component of any successful app marketing campaign.