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Chief Marketer This Week September 18, 2015
Jim Beam Apple Tries Snapchat to Reach Millennials
Jim Beam has set its sites on using the messaging app Snapchat this fall to promote Jim Beam Apple. More…
 
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6 Hard & Soft Skills to Look for When Hiring Marketing Talent
This article outlines six hard and six soft skills to look for when hiring marketing talent. More…
 
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Join the Social Conversation
Marketers are working hard to seamlessly integrate their brands into the social conversation instead of just going for the hard sell. More…


What Marketers Should Know About International Promotions
If brands want to take their promotions international, they must consider the differing sweepstakes and contest regulations across the globe. More…
 
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China Bans the Use of “Best” in Marketing Materials
China has banned marketers from saying they are the “best” or using other superlatives marking a major revision to the country’s advertising guidelines. More…


Is the CMO Dead or Not? A New Study Offers Answers
Has a new study finally answered the question of whether a CMO really adds value to an organization’s bottom line? Find out. More…

 
 
Job Opportunities

Channel Marketing Manager
TiVo, San Jose, CA

Digital Marketing Manager
EatStreet, Madison, WI

Marketing Manager
ResponsePoint, Cary, NC

Marketing Manager
California Dental Association, Sacramento, CA

International Marketing Manager-Syfy
NBC Universal, New York, NY

Marketing Manager
Amorpacific, New York, NY

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The CMO Solution Guide to Leveraging New Technology and Marketing Platforms
As the marketer’s role continues to morph at light speed in an attempt to deliver a seamless positive customer experience across all touch points, so does the technology underneath and the associated headaches. Here are CMO peer solutions and a collective perspective on how CMOs are tackling this issue.

 
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