5 Keys to Successful Loyalty Programs
There are five key factors that differentiate successful loyalty programs from the completion, according to a new survey from SAS and the International Institute for Analytics.
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Making Your Creative Pop: 4 Steps
"Make it pop" is one of the most common—and infuriating—questions creatives hear.
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Using Social Proof to Boost Conversions
Marketers can leverage social proof to build quality engagements with customers, and hopefully turn those engagements into conversions.
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Unusual Keyword Sources Can Spell Success
Finding the right keywords to get curious web browsers to click on your site has always been a challenge, and with tighter restrictions and long-tail search terms gaining footing, the challenge for marketers is even greater.
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Event Tracking & Content Marketing ROI
Event tracking with Google Analytics can give marketers a detailed view on how content marketing efforts are performing.
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Tips for Killer Social Media Campaigns
Running a social media campaign right takes skill and the right timing, whether its a contest, a quiz or an effort to get people to sign up for newsletters, just throwing an offer out on social media networks isn't going to cut it.
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