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August 28, 2015 |
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Peace Talks in the Burger Wars
Burger King tried to call a one-day cease fire in the burger wars this week, but McDonald's didn't bite. Learn why McD's wasn't hungry for a McWhopper. More…
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The Market Basket Drama, One Year Later
A crazy summer of protests and boycotts in 2014 actually made supermarket chain Market Basket stronger in the end. Discover how they rode the wave of PR to open new stores and strengthen employee and consumer relationships. More…
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The Marketing Analytics Challenge Comes From Within
A whopping 45% of marketers either don’t evaluate the accuracy of their analytics, or have no clue if their company tracks these numbers, according to a new report. More…
For Better SEO, Focus on Clear Goals and Strong Site Design
Knowing what to measure and having goals is key to better SEO. Get the scoop from Jim McKinley, live from this week's B2B LeadsCon. More…
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Earning An Audience With Great Content Marketing
Live from New York at B2B LeadsCon, learn why you should focus your content marketing strategy on answering your customers’ questions, rather than pushing your brand or product. More…
Video Tech Close Up: Special Report
Powder your nose and smile for the camera, because if video isn’t already a part of your content marketing strategy, it will be soon. The good news is that while the quality of video marketing tech has gone up, the cost has dropped significantly. More…
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| Job Opportunities |
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Sales & Marketing Director
Sagora Senior Living, Carrollton, TX
Glolbal Marketing Manager
Eaton, Southern Pines, NC
Campaign Marketing Manager Job
General Electric, San Francisco, CA
Global Product Marketing Manager Lab Instrumentation
280 Group, Loveland, CO
International Marketing Manager-Syfy
NBC Universal, New York, NY
Marketing Manager
Kinetic Credit Union, Columbus, GA
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| Related Content |
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Definitive Guide to Engaging Content Marketing
Today, marketers can become their own content publishers and develop audiences to attract attention. In this comprehensive guide, topics from getting your content marketing program started to writing, publishing and promoting are covered.
How to Tame the Digital Marketing Beast
This informative guidebook tells you exactly how to streamline your digital marketing operations, maximize your marketing technology investments, and drive unparalleled marketing results.
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