Mobile App Users Consume Majority of Digital Media
Apps today are driving the majority of media consumption activity, a new report claims, now accounting for 7 out of every eight minutes of media consumption on mobile devices. On smartphones, app activity is even higher, at 88% usage versus 82% on tablets. This article on mobile app consumption also details several interesting figures related to how U.S. app users are interacting with these mobile applications.
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Coca-Cola Hits Stores with First New Cola in 8 Years
Coca-Cola knows it has to continue reinventing itself as sugary soda sales fall off so it has developed, and just began marketing, its first new product in eight long years: Coca-Cola Life. This short, but not so sweet article, puts you in the know.
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2014 MARC Awards Winners Announced
The first-annual Marketing ARC Awards winners were announced at LeadsCon New York, honoring the best campaigns powered by marketing technology solutions.
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“Teenage Mutant Ninga Turtles” Film Takes off with Limited Marketing
That the film, “Teenage Mutant Ninja Turtles,” was a smash despite not being omnipresent in the run-up to its debut represents a victory for targeted marketing, one which trusts the property itself and didn’t feel the need to drown the audience in marketing material. With this film, less was indeed more.
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Event & Experiential Marketing Special Report
In this Chief Marketer Special Report, we explore why marketers are no longer content with reaching customers and prospects at an event, but are now trying to engulf them in an experience.
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Ford’s Marketing Catches Fire with Millennials
Ford has made major progress with Millennials through its marketing and new products. This five-year effort is paying off as Generation Y rises to the top in purchase consideration. Check out the details.
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