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Chief Marketer This Week August 121 2015
3 Must Dos When Marketing to Millennials
This article goes into detail on three things that are important to keep in mind when marketing to Millennials. More…
 
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From Fickle to Faithful: Special Report Loyalty Marketing
Enrollment in loyalty programs may be up, but participation is declining so marketers are updating their programs to increase participation and engagement More…
 
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You’re Fired! Top 10 Reasons Agencies Get the Ax
The author of this article, who admits he’s heard those dreaded words more than once, offers up 10 issues and reasons why your agency might get the ax. More…


6 Ways to Bust Content Marketing Block: Infographic
With all the content marketing going on, there’s bound to be ‘content block.’ The infographic identifies six tried-and-true tactics to bust the block. More…
 
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Going to the Theater? Drive a Volvo from your Seat
Interactive advertising to amplify big-screen ad buys is on the rise. This ad from Volvo can get the entire audience in motion. More…


Marriott's #LoveTravels Hits Hot Button Immigration Issue
Marriott launched a new video series as part of its #LoveTravels social movement featuring Latino influencers Diane Guerrero, Diego Boneta and Boyce Avenue. More…

 
 
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5 Steps to Data-Driven Marketing
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5 Ways to Sharpen Your Audience Targeting
Learn the 5 audience targeting best practices that bring laser focus to campaigns, lift media ROI, cement consumer relationships and, yes, drive sales! Download the 5 Ways to Sharpen Your Audience Targeting eBook now!

 
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