Twitter is testing video ads, essentially the video equivalent of its popular ad product, promoted tweets, which are ads that look like tweets and appear in users’ content feed. The videos will be embedded into the tweets via Twitter’s “card” technology. Here’s what you need to know. 

A dad of two girls, who has made millions in his marketing and advertising career, is asking a company with one of the most successful campaigns in recent memory, Dove, to get real. Or, in this case, just "more real."

In China, social media platforms are rapidly integrating native e-commerce capabilities while those established in the e-commerce space are getting into the social platform business. This article provides tips on how U.S. marketers can catch up.

This snippet of a blog lays out details of a promotion Toyota ran during a San Francisco/Baltimore Ravens game last week. Fans made it clear on social that they didn’t like it, to say it politely. You can watch the video here too.

This Bronze 2014 PRO Award winning campaign heated up how it sold its drain-clearing products to female customers and managed to heat up its sales as well. 

The brand is Farmland, which bills itself as driven by a “passion for pork since 1959.” Farmland marketing executives have formed a loyalty program that they are calling the Farmland Bacon Club, which is operating under the motto “One nation united by bacon” and has as its logo a pan. This is a detailed case study of this $1 million campaign.