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Chief Marketer This Week August 14, 2015
10 Tips to Get College Students on Your Team
This article might be about marketing a startup to college students, but it’s loaded with ideas—10 of them—that any size brand or company can execute. More…
 
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Absolut Elyx tries to Knock Off Grey Goose: Forbes Video
Absolut Elyx is making a run at Grey Goose with an immersive, ultra-exclusive experience staged in part of the CEO's massive loft apartment in NYC. More…
 
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Is Your Logo the Right Color?
This infographic shares research and brand examples on the importance of color when it comes to creating your brand's logo. More…


From Fickle to Faithful
Enrollment in loyalty programs may be up, but participation is declining so marketers are updating their programs to increase participation and engagement. More…
 
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Twitter Allows Unlimited Characters for Direct Messages
On Wednesday, Twitter lifted its long-held defining characteristic of 140-character tweets for private tweets. Here's what you need to know. More…


Is Vine Right for Your Branded Content?
Vine is where stars are born, bringing in views and engagement that brands can only dream of. Here's tips to turn your branded content into a Vine star. More…

 
 
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