American Eagle Uses Artist’s Graffiti, Gets Slapped with a Lawsuit
Not a good idea to mess with a graffiti artist who is a favorite in Miami. American Eagle Outfitters found this out after using images of his graffiti for its own marketing purposes worldwide and forgot to ask for permission.
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CMOs say they Deserve to be Paid More
A new report from the CMO Council reveals salary levels for chief marketing officers, and not everyone is happy. A solid percentage feel that they deserve to be paid more and another big chunk of those surveyed don’t feel they get respect from their other c-level peers. And that’s not all …
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Rescue Animals Marketed with IKEA Furniture
For dog shelters and their employees working tirelessly to find loving homes for their dogs, IKEA may have arrived like a knight in shining armor. Life-size photo cardboard cutouts of animals in need of homes are displayed in furniture showrooms in Singapore. DDB Singapore came up with this ingenious idea.
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How Brands are Sneaking Ads onto Vine
Brands are utilizing a form of stealth advertising, paying the platform's most popular users to "organically" push products to their massive followings. Brands already use Vine to create their own videos, but the message is much different when it comes from a "regular user" instead of the brand itself.
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Hillshire iBeacons Market Craft Link Sausage
An in-store test using Beacons for Hillshire product notifications appears to have gone well, Dave Ervin, director of integrated marketing for Hillshire, tells this author. Some interesting results noted here, but the brand is cagey about sales improvement.
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Under Armour Signs First Non-Athlete for Women’s Line
A new spot for Under Armour will appear for the first time on Monday. Also for the first time, the brand has partnered with a non-athlete to promote its women’s line. The spot is powerful and represents a change in marketing mindset that a ballerina would better resonate with women.
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