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Chief Marketer This Week July 31, 2015
75 Social Media Marketing Benefits: Infographic
This infographic identifies the top 75 ways brands can use social media marketing to enhance their social presence. Each benefit comes with a description. More…
 
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7 Things Marketers Should Know About the New FTC Social Media Guidelines
For the first time in five years, the Federal Trade Commission has updated the FAQ page of its endorsement guidelines. Prepare now, you will not regret it. More…
 
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Marketing to Women is Evolving. Are you ready?
Marketing to women takes strategic, long-term planning. Here are 3 key things to consider when marketing to this group controlling $20 trillion in spending. More…


The Battle Between Native Advertising and Content Marketing
This article helps sort how the differences between native advertising and content marketing to help brand marketers decide what would work best for them. More…
 
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Academic Gurus Clarify Approach to MROI Metric
Marketing Return on Investment has always confounded marketers working to prove the success of campaigns. Have these four academics and scientists finally figured it out? More…


Influencer Marketing Moves Beyond the Comfort Zone
Five unexpected influencer marketing case studies from—Blue Apron, Biore, Bark Box, Nike and Williams-Sonoma. More…

 
 
Job Opportunities

Marketing Manager - Technology Innovation Marketing
Accenture, San Jose, CA

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Marketing Maven, Camarillo, CA

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General Electric, San Francisco, CA

Global Product Marketing Manager Lab Instrumentation
280 Group, Loveland, CO

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Access Intelligence, Norwalk, CT

Marketing Manager
Kinetic Credit Union, Columbus, GA

Related Content

Definitive Guide to Engaging Email Marketing
Customers and prospects have learned to filter out noise, so your email needs to be more trusted, relevant, and conversational. Download this guide to move beyond basic batch and blast email to a whole new level of engagement.

5 Ways to Sharpen Your Audience Targeting
Learn the 5 audience targeting best practices that bring laser focus to campaigns, lift media ROI, cement consumer relationships and, yes, drive sales! Download the 5 Ways to Sharpen Your Audience Targeting eBook now!

 
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