Modern SEO Best Practices
This author says that if you’re still trying to work search engines with back links and keyword stuffing, you’re barking up the wrong search engine. He shares the key combinations necessary to improve SEO rankings along with lots of SEO best practices. A must read!
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12 Promotional Products with a Touch of Tech
Don’t think of pens as just pens anymore; think of pens as instruments housing USB flash drives. Same with branded phone wallets that now double as phone stands. The promotional products industry is adding a tech touch to lots of products. Here’s a roundup of 12 to take a look at.
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Applebee’s Forks Over its Instagram to Customers
For the next year, Applebee’s will post customers’ foodie photos on its Instagram site capitalizing on what it says are the 7,800,000 photos tagged with the Applebee’s hashtag. Risky or right on? You be the judge.
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All Roads Lead to Location Based Data
This detailed article on location-based technology covers everything from geofencing, beacons, and real-time data feeds to location based instant promotions, contextual information and big data. Here’s what you need to know to catch up with your customers.
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Pandora’s CMO Heidi Browning Talks with Forbes: Video
This author caught up with Pandora’s Senior VP of Strategic Solutions Heidi Browning at Cannes for a chat. Browning explains how her company is working with marketers to develop ideas that benefit both brands and consumers—using music as the platform for creating experiences and building relationships.
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The Top 10 Brands Biz People Love (and Hate)
Business decision-makers are behind this list of the top 10 brands—from a mix of industries—led by Coca-Cola and PepsiCo. The report also identifies the top 10 least respected brands. So who else is on these lists?
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