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Chief Marketer This Week July 17, 2015
Six Tips to Find and Utilize YouTube Influencers
YouTube Influencers can be an important part of the marketing mix. Here's six tips to help you find and put them to work successfully. More…
 
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Teams/Dollars Constraints to Multichannel Marketing: Study
A new study lays out the landscape around multichannel marketing according to the responses of more than 370 senior marketing professionals. More…
 
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Are Vertical Videos Taken Seriously?
There's plenty of discussion going on around vertical videos. Here's an update on what you need to know. More…


Stoli Brand Director Talks Marketing
Sarah Gorvitz, brand director of Stoli, shares details on the definition of content marketing, advertising that doesn’t appear as advertising, metrics and more. More…
 
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Three Ideas to Disrupt Marketing
Here you’ll find three “thought-starters” to consider as the latest in disruptive marketing. The ideas come from Keurig, Progressive, JC Penney and others. More…


LinkedIn’s VP Marketing on Mythical Millennials
LinkedIn’s VP, Global Sales/Marketing, Penry Price, says Millennials frighten marketers. He offers suggestions and information about this "mythical" group. More…

 
 
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Modern Marketing Essential Guide to Social Marketing
Social media has evolved. And marketing, finally is catching up. From super-sensitive sentiment detection to data-driven channel charges, the technology is here to actually use social engagements in repeatable, business-building ways.

 
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