Banana Boat is out with its first men’s care line and it’s marketing and advertising plan veers sharply from the typical theme of sunscreen marketing featuring sunny beaches and watersports.

Whether you’re the brand manager at a Fortune 100 brand or the marketing director/everything else at a startup, setting up a solid affiliate program can open a revenue avenue without much of the hassle usually associated with setting up new marketing initiatives. But you need to know these about four myths. 

Snickers, Volkswagen, Visa, Nike and Adidas are among the brands scoring big time digital marketing campaigns during the World Cup. The results come from a combo of great storytelling, playing into the global excitement of the matches and riffing on real-time and trending moments.  Read up on the winners … and losers playing in the World Cup marketing game.

Richard Davies, the chief marketing officer at Newell Rubbermaid, chopped one-third of the marketing group, downsized from 70 partners to just two. He grew marketing groups in Asia and South America and added serious dollars to the ad budget and market research. CMO.com gets the scoop. 

Research turned up these three social marketing tactics that are often relegated to the back burner, but shouldn’t be. Add these to your repertoire to build long-term relationships with your social audience.

Small business owners have enough on their plates, without having to manually manage repetitive marketing tasks like keeping their websites and social media pages updated and sending out email newsletters on a regular basis. Here are six marketing automation systems that merchants can use to build smarter local marketing campaigns. The Big Boys might find them useful too.