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July 10, 2015 |
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Plum Organics Launches #ParentingUnfiltered
Plum Organics new campaign, ParentingUnfiltered, encourages conversation around real parenting, not just the smiley, happy snapshots. More…
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The Profound Truth Behind Pampers New Video
Pampers new branded video has really struck a chord with consumers for its focus on human truth. It has more than 6 million views so far. More…
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The Best Times to Tweet: Report
Buffer has released a report analyzing more than 4.8 million tweets across 10,000 profiles. The results show best times to tweet for clicks, engagement and timing. More…
Coke “Happiness Meters” Pull from London Tweets
Coke is measuring happiness this summer through "Happiness Meters" on 300 billboards around the city that rise when Londoners tweet about Coke or tweet positive thoughts. More…
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CMOs Move Marketing Work in House
More frequently, agencies are called upon to help fill in the gaps with internal brand marketing teams. Here's three common scenarios. More…
Doritos Ask Fans to Scan its Chips
This new Doritos mobile-only campaign includes scanning chips (new flavors), 3-D videos and, yes, a sneak peak at Sharknado 3! More…
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This Guide discusses ways to remove any friction B2C marketers may be having as it relates to delivering a cross-channel marketing experience. Outlined are best practices on delivering on the frictionless marketing experience promise when it comes to marketing automation, content marketing, social media and data management.
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