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Chief Marketer This Week June 5, 2015
Shove Over Big Brands, Instagram Feed Opens to All
The Instagram feed is now open to all marketers, a service retailers and marketers have been waiting for as a way to sell products and services with one click on Instagram. More…
 
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In a first, Amazon Shipping Boxes Promote “Minions” Movie
Those zany "Minions" are appearing on Amazon delivery boxes in a first-of-its-kind deal allowing a third party to use Amazon's boxes for marketing purposes. More…
 
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PROMONext: Leaders in Promotional Marketing Conference
PROMONext: Educational content you won't get anyplace else from top brand marketers from Ford, Johnson & Johnson, Heineken, Arm & Hammer and Snyder's-Lance. More…


Is Coca-Cola’s “One Brand” Strategy Right for You?
Coca-Cola's new One Brand strategy has marketers talking. This author analyzes the strategy explaining why this is an important move for Coca-Cola. More…
 
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Social Media May Be Best Marketing Tool for Event Attendance
It's confirmed! Social media marketing is used by the majority of marketers to get attendees to events. This report from eMarketer gives us all the details. More…


3 Methods to Gauge Influencer Impact
These 3 methods of measuring influencer marketing may be commonly used, but we can all use a refresher. More…

 
 
Job Opportunities

Event and Digital Media Marketing Manager
InfoTrends, Weymouth, MA

Marketing Manager
Sloane Partners, San Francisco, CA

Connumications/Online Marketing Manager
American Civil Liberties Union, New York, NY

Strategic Marketing Manager
GE Transportation, Sprinfield Central, AU

Fragrance Marketing Manager, Givenchy
LVMH Frangrance Brands, New York, NY

Marketing Manager
Kinetic Credit Union, Columbus, GA

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Definitive Guide to Engaging Email Marketing
Customers and prospects have learned to filter out noise, so your email needs to be more trusted, relevant, and conversational. Download this guide to move beyond basic batch and blast email to a whole new level of engagement.

 
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