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Chief Marketer This Week May 8, 2015
3 Constants When Marketing to Millennials
Marketing to Millennials is a challenge because their ideas of what experiences they like varies. This makes it hard for marketers who need to segment this audience to reach certain segments. Here you will learn, from a Millennial himself, three constants you can count on. More…
 
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World's Top Marketers Offer 10 Tips
Yes, we all want to hear from the world's top marketers. Hear from the CMO of Revlon, Mastercard and the vice president of digital from Coca-Cola and others who share tips on a variety of marketing topics to help us do our jobs better. More…
 
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A Lesson in Pairing Influencers + Social Media Giveaways
Here's a tutorial that gives a comprehensive lesson on how to use influencers to run a successful social media giveaway campaign. More…


Porn on Twitter is a Problem for Advertisers
Advertisers are halting campaigns on Twitter because their ads are appearing next to pornography. More…
 
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Will Amazon’s Dash Button Change CPG Marketing?
The Amazon Dash Button is revolutionary, but how much of an impact will it have? This article offers eight benefits CPGs can expect from the Dash Button. More…


McDonald’s Tests McDelivery Home Delivery Service
McDonald's is joining other fast-food restaurants to offer home delivery service with McDelivery. Customers have asked McDonalds to provide the offering. Here's what you need to know.  More…

 
 
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