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Chief Marketer This Week May 21, 2015
Is the “Agency of Record” Model Outdated?
Has the "Agency of Record" model been replaced by "project" work? This article gives us some insight from both agency and brand experts. More…
 
SPONSORED BY:
Introducing the Teradata Digital Marketing Center
Take a Customer-Centric Approach to Personalized Marketing
New Tech, Social and a Personal Touch Help Brands Connect with Shoppers in Store. 
The shopper marketing standard—crunching consumer data to gain insights that lead to campaigns, communications and other marketing messages—is entering the modern era to advance shopper marketing efforts that impact consumers in real-time, often using state-of-the-art technologies. More…
 
SPONSORED BY:
Optimizing Local Search Marketing in a Mobile World: From Clicks to Calls to Sales
Free Webinar On-Demand

 

Hear how you can drive your ROI from local search with optimized mobile marketing!
“Fem-vertising” Proves Skyrocketing Effectiveness
"Fem-vertising" is making great strides as a new marketing method to put women and girls in a more realistic light. More…


How to Ask for a Client Referral: 7 Tips
You have a great client and you know that could recommend others, but how best to go about that. Here are seven ways to make sure the connection happens! More…
 
SPONSORED BY:
Reach Prospects All Year Long—Online and in Print
Contact Cynthia Foristel (203) 899-8482 to learn more.
Bluetooth Keyboard Arrives with Trays of KFC Chicken
KFC's Tray Typer is an innovative marketing tool that let's customers use a bluetooth keyboard to text from their phones. More…


7 Content Marketing Tools
This article delivers seven easy-to-use interactive content marketing tools to maximize the impact of your marketing. More…

 
 
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Event and Digital Media Marketing Manager
InfoTrends, Weymouth, MA

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GCI, Anchorage, AK

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Adhesive Technologies, Inc., Hamption, NH

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The Pennsylvania State University Press, University Park, PA

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TribalVision, Boston, MA

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Socius, Dublin, OH
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The Mobile Data Management Platform (mobile DMP)
A robust Mobile Data Management Platform can address the shifting challenges of mobile advertising. It offers a holistic, cross-device view of your consumers for consistent messaging, easy up-selling, and analytics to do more of what works.
 
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