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Chief Marketer This Week May 15, 2015
6 Must-Have Players for Your Content Marketing Team
Here are six key roles you'll want to fill to create a winning content marketing team. More…
 
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Can Virtual Reality Deliver Big Dollars for North Face Stores?
Virtual Reality technology is big for some retailers, like North Face, who's customers can use the technology to view daring experiences like base jumping. More…
 
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National Guard Sports Sponsorships Under Scrutiny
Sports sponsorships, inked by the National Guard, are being examined as to whether a line—goodwill or advertising—is being crossed with tax payer dollars. More…


A Chat with Kevin Krone, CMO of Southwest
Kevin Krone, CMO of Southwest, shares his thoughts on a number of issues including the state of marketing, the company's rebranding and data. More…
 
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The Modern Era of Shopper Marketing: Technology
New state-of-the-art tech, social and a personal touch help brands connect with shoppers in store. More… 



Puppies Delivered by Drone?
The Humane Society is out with a public service announcement sending a message about the cruelty of puppy mills through an unbranded video. More…

 

 
Job Opportunities

Event and Digital Media Marketing Manager
InfoTrends, Weymouth, MA

Marketing Manager
GCI, Anchorage, AK

Marketing Manager
Adhesive Technologies, Inc., Hamption, NH

Sales and Marketing Director
The Pennsylvania State University Press, University Park, PA

Marketing Manager
TribalVision, Boston, MA

Marketing Manager
Socius, Dublin, OH

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Modern Marketing Essentials: Data Management Guide
Without the right data, as well as the most effective strategies in place to manage our data sources, our communications and offers are dead on arrival. Get down with data to delight your audience and provide them with the personal experiences they deserve.

 
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