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Chief Marketer This Week May 1, 2015
P&G Making Big Cuts in Number of Ad Agencies
P&G is joining other major brands like S.C. Johnson, Unilever and Visa in cutting the number of agencies it uses. More…
 
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Client/Agency Views of RFP Briefing Process: ANA Study
A Association of National Advertisers survey uncovers views of how both agencies and clients think about the RFP briefing process. More…
 
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Abercrombie & Fitch Shifts to G-Rated Ads
As sales slump, Abercrombie & Fitch undergoes a major makeover. More…


Chocolate Milk as Sports Recovery Drink? Yes says MilkPEP
A campaign from MilkPEP is pushing chocolate milk as a sports recovery drink with help from Apolo Ohno and other elite athletes. More…
 
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Marketers Spending 30% of Budgets on Visual Assets
Creating, producing and publishing visual assets like social media posts and websites is attracting budget money and challenges. More…


For Bud Light, “No” Means a Damaged Brand
The Bud Light "Up for Whatever" campaign came under attack after a thoughtless scroll was added to the bottle's labels. More…

 
 
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InfoTrends, Weymouth, MA

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GCI, Anchorage, AK

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Adhesive Technologies, Inc., Hamption, NH

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The Pennsylvania State University Press, University Park, PA

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TribalVision, Boston, MA

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Socius, Dublin, OH

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