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Chief Marketer This Week April 3, 2015
Walmart Demands Suppliers Cut In-Store Marketing Spends
Walmart has a plan to improve the shopping experience by lowering prices. To get there it has asked suppliers to cut marketing spends in its stores. More…
 
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Report: What Social Media Analytics Can’t Tell You
Find out what’s missing from social listening in this special report.
Lessons from Harley-Davidson on Seasonal Marketing
Aaron Ormond, manager, customer lifecycle management, Harley-Davidson, shares case studies—and results—on how it successfully markets during peak seasons. More…
 
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Digital Marketing is Dead – It Takes Data and Experience Marketing to Create Lifetime Customers
April 9, 2015 @ 2:00 p.m. ET

 

Hear how you can create the roadmap to lifetime customers and guide yourself through the era of digital transformation!
3 Lessons from Prudential’s “Bring Your Challenges” Campaign
Prudential looked into our brains to find out why we're so irrational when it comes to saving, took that info and launched the "Bring Your Challenges" campaign. More…


Starbucks Ends “Race” Campaign and Other Marketing Missteps
Marketing missteps can trip us up quicker than we think. Take some lessons on how NOT to get caught in a marketing nightmare by these examples. More…
 
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Building Relationships with Intelligence
Marketing automation helps marketers segment and prospect more efficiently.
Mountain Dew Brings Back “Do the Dew”
Skateboarders and Olympic snowboarders appear in new edgy TV spots to bring back the "Do the Dew" tagline for Mountain Dew. Get all the details. More…


 
 
Job Opportunities

Partnership PR & Marketing Director
National 4-H Council, Chevy Chase, MD

Marketing Manager, Global Transaction Services Asia Pacific
Bank of America, Hong Kong

Marketing Manager
Capital Advisors Group, Inc., Newton, MA

Communications and Marketing Manager
Milwaukee Art Museum, Milwaukee, WI

Business Development & Marketing Manager
Robinson & Cole LLP, Stamford, CT

Marketing Manager
First Aid Beauty, Newton, MA
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