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Chief Marketer This Week April 24, 2015
Ogilvy Hong Kong Outs Litterbugs with DNA
Ogilvy & Mather Hong Kong has come up with a unique campaign, "The Face of Litter," that uses DNA to visually profile litterbugs in that city and put them all to shame. More…
 
SPONSORED BY:
The Changing Face of Sweeps 
How mobile, social and gamification are revolutionizing sweepstakes and contents.
Airbnb Ads: You're "Never a Stranger"
Airbnb's new ad campaign, "Never a Stranger" relays just that message: That when you stay with an Airbnb host, you will never feel like a stranger. Watch the video. More…
 
SPONSORED BY:
Digital Marketing is Dead – It Takes Data and Experience Marketing to Create Lifetime Customers
Hear how you can create the roadmap to lifetime customers and guide yourself through the era of digital transformation!
Target to Get More Personal with Customers
Target is upping its data game to learn more about its customers so it can be more personal in its communications. It's a big in-house data push. More…


Immersing Customers in Live Event Marketing: Special Report 
In this Special Report, learn to immerse customers in an event marketing experience to create engagement before, during and after a live event. More…
 
SPONSORED BY:
Reach Prospects All Year Long—Online and in Print
Contact Cynthia Foristel (203) 899-8482 to learn more.
How Jim Stengel Transformed P&G
Jim Stengel was a powerhouse for P&G during his years as global CMO. This article describes how he changed P&G’s reputation working from the outside in. It's a fascinating read that covers a variety of topics and explains how Stengel's work back then is still relevant today. More…


Coca-Cola Introduces Mobile Fitness Tracking Site
A new mobile-optimized fitness tracking site turns on Coca-Cola's 2013 commitment to support physical fitness programs. More…

 
 
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Accenture Mobility Senior Marketing Manager
Accenture, New York, NY

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Animal Defense League of Texas, San Antonio, TX

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WRAL.com/Capitol Broadcasting Company, Inc., Raleigh, NC

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Xoom, San Francisco, CA
Related Content

The Power of Data eBook
Get to really know your customers through data. Discover how you can get a full view of every customer by identifying insights from your data. Then use those insights to deliver an individualized experience that your customers won’t forget.

Definitive Guide to Engaging Email Marketing
Customers and prospects have learned to filter out noise, so your email needs to be more trusted, relevant, and conversational. Download this guide to move beyond basic batch and blast email to a whole new level of engagement.
 
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