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Chief Marketer This Week April 17, 2015
10 Future Marketing Trends
If only we could predict the future. Well, someone else is doing it for us. Here's 10 marketing trends to move us toward the future. More…
 
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The Rise of the New Marketer: The Economist’s Findings on Key Trends
Free Webinar On-Demand

Hear about the recent survey conducted by The Economist Intelligence Unit and learn what‘s top of mind for over 500 CMOs and key trends!
Content Marketing Rises Above Big Data, Automation
This article discusses the importance of content marketing, the seven ways content marketing is changing and how best to adapt. More…
 
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Digital Marketing is Dead – It Takes Data and Experience Marketing to Create Lifetime Customers
Hear how you can create the roadmap to lifetime customers and guide yourself through the era of digital transformation!
5 Magical Digital Ads and What you can Learn
Lots of lessons here from these five digital ads. More…


Kraft’s Mission: 1-to-1 Marketing at Scale
Former Kraft CMO Deanie Elsner on using big data, infrastructure and content to hone 1-to-1 marketing at scale. More…
 
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Reach Prospects All Year Long—Online and in Print
Contact Cynthia Foristel (203) 899-8482 to learn more.
NY Subway Rejects Ad as too Risqué? Really?
A racy ad has been rejected by the company that buys ads for the NY subway system. More…


 
 
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Partnership PR & Marketing Director
National 4-H Council, Chevy Chase, MD

Fragrance Marketing Director
Interparfums Luxury Brands, New York, NY

Marketing Manager
Capital Advisors Group, Inc., Newton, MA

Communications and Marketing Manager
Milwaukee Art Museum, Milwaukee, WI

Sales/Marketing Director
Sagora Senior Living, Burleson, TX

Senior Brand Marketing Manager LATAM
Xoom Corporation, San Francisco, CA
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This report provides a statistical profile of today’s distracted consumer and examples from leading brands, followed by actionable tips for effectively communicating and converting this new type of consumer. Infographic also available.

The Modern Marketer's Guide to Connected Customer Journeys
This whitepaper reveals the key issues faced by marketers in adapting to a customer-centric strategy, best practices and future trends, analysis and top tips on how to get the customer-centric strategy right.
 
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