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Chief Marketer This Week April 10, 2015
Disney Sets a High Bar for One-to-One Marketing
Disney is opening up a new front on one-to-one marketing with a comprehensive, personalized blitz to customers who have already booked a trip to its parks. More…
 
SPONSORED BY:
The Changing Face of Sweeps
How mobile, social and gamification are revolutionizing sweepstakes and contents.
Bud & Burgers Championship Seeks “King of Burgers”
Budweiser is out with the "Bud & Burgers Championship" not only find a winner, but to educate consumers about the great pairing between Bud and a burger. More…
 
SPONSORED BY:
Digital Marketing is Dead – It Takes Data and Experience Marketing to Create Lifetime Customers
Hear how you can create the roadmap to lifetime customers and guide yourself through the era of digital transformation!
Marketing on Weather Apps = Sunny Days
Weather apps have proven a smart marketing tool for brands like Pantene and Kellogg that market related products. This report shares stats on consumers use of the apps and other stuff. More…


Mark Elkins, Coca-Cola’s Digital Guru, on Digital Marketing
CMO.com spoke with Mark Elkins, vice president, digital sales and marketing at Coca-Cola Enterprises about how the company uses digital marketing. More…
 
SPONSORED BY:
Reach Prospects All Year Long—Online and in Print
Contact Cynthia Foristel (203) 899-8482 to learn more.
Las Vegas Marketers Share 4 Secrets to Success
Taking risks is one key component in the success of marketers who sell Las Vegas to the rest of us. There's some interesting takeaway tips for us here. More…


YouTube Kids Video App, McDonald’s, Mattel Under Fire
Google and its YouTube Kids app are under fire from consumer and child advocacy groups for mixing programming and marketing in the app that the groups allege is deceptive. More…

 
 
Job Opportunities

Partnership PR & Marketing Director
National 4-H Council, Chevy Chase, MD

Regional Marketing Manager
Oakwood Worldwide, Los Angeles, CA

Marketing Manager
Capital Advisors Group, Inc., Newton, MA

Communications and Marketing Manager
Milwaukee Art Museum, Milwaukee, WI

Business Development & Marketing Manager
Robinson & Cole LLP, Stamford, CT

Marketing Manager
First Aid Beauty, Newton, MA
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