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Chief Marketer This Week March 6, 2015
Smart Johnny Walker Bottle “Talks” to Us
The Johnny Walker smart bottle is going to change the way Diageo markets the alcohol. The technology allows smartphone users to swipe to get messages. More…
 
SPONSORED BY:
Enter the 2015 PRO Awards!
Recognizing exceptional promotional marketing for 25 years – Entries due by 3/12!
Are Snapchat Stories the Perfect Marketing Platform?
Snapchat Stories might be a new vehicle for marketers to get communications in front of multiple millions of totally engaged viewers. Here's a primer. More…
 
SPONSORED BY:
Reach Prospects All Year Long—Online and in Print
Contact Cynthia Foristel (203) 899-8482 to learn more.
Loews CMO on Twitter and Staying Unique: Video
This video interview with Loews Hotels CMO Bruce Himelstein covers a wide range of topics from reservations on Twitter to challenges to staying unique. More…


21 Questions You Must Ask The Marketing Team
Provoking frank discussions is not always easy. Here's 21 questions to pose to the marketing team to open up the conversation and generate new ideas. More…
 
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10 Common Webinar Mistakes...and How to Avoid Them
Free Webinar On-Demand

 

Learn simple ways to improve the entire lifecycle of creating and delivering successful webinars by avoiding the common mistakes!
How to Use Facebook’s “Call-to-Action” Button
Facebook's "Call-to-Action" button comes in handy to direct fans to games, shopping and web sites. And, it's free! More…


In Lead Gen, Speed and Relationships Matter
How quick a salesperson follows up on a lead can make all the difference. More…

St. Patrick's Day Marketing Roundup
St. Patrick's Day is coming up soon, and brands are tying campaigns to the most Irish holiday of the year. Here's a rundown of how marketers are leveraging the upcoming holiday, from corned beef and cabbage specials and green sports gear to corporate sponsorships and green cheese. More…

 
 
Job Opportunities

Sr. Technical Marketing Manager
EMC, Palo Alto, CA

Senior Campaign Marketing Manager -
​Big Data Group
EMC, San Francisco, CA

Security Product Marketing Manager-
Dell SecureWorks
Dell, Inc.

Marketing Manager
Elmhurst College, Elmhurst, IL

Digital Marketing Manager
4Finance, Oakville, ON, Canada

Digital Marketing Manager
American Express, London, UK
Related Content

The Path to Conversion
Your social media presences, SEO initiatives and email blasts are driving tons of prospects to your website. But what are they doing when they get there? A clear path to purchase is essential for conversion.

Creating and Curating Engaging Content
Leveraged properly, creative content can level the online playing field for marketers of all sizes. In this special report, learn how brands big and small are using content to engage consumers and boost ROI.
 
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