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March 27, 2015 |
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P&G's Trash is Another Man's Treasure
Brim decaffeinated coffee, an old P&G brand, is making a comeback under the care of a new owner bringing its tagline, "Fill it to the Rim—with Brim!" back too. Here, the author interviews Sensio CEO Shae Hong about why he purchased the brand, what he thinks about the single-cup phenom and how he is marketing Brim. We even get to view an old TV spot! More…
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| The New CMO Guide |
| Position yourself to hit your most audacious goals in your new role. |
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Marriott’s Global CMO on Marketing to Millennials
Marketing to Millennials is a big focus for Marriott. Global marketing officer Karin Timpone shares lessons learned and why the heavy investment in content marketing. Timpone is a veteran of Walt Disney. Yahoo and, years ago, The Seagram company. She was hired at Marriott International in 2013. More…
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3 Campaigns that Got it Right
While there are untold numbers of great campaigns in the marketplace, this author chose three to take a closer look at because they were spectacularly ingenious, if not simple in their own ways. Plenty of ideas to steal here! More…
SeaWorld Brand Campaign Takes on PETA
SeaWorld Entertainment launched a $10 million advocacy campaign this week to draw people back to its parks after a two-year slide in attendance. The campaign aims to highlight leadership in whale care and counter misinformation from critics like PETA.
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Leveraging Marketing Automation to Help Marketers Segment and Prospect More Efficiently: Special Report
New research shows top performing marketers are leveraging martech solutions to manage digital and email campaigns quickly, segmenting audiences and databases. Read how these top performers approach and employ marketing automation to drive results More…
What CMOs are Saying on Twitter
CMOs talk about a lot of things on Twitter and the data here is valuable for a number of reasons, not the least to understand what topics are important to CMOs, what they’re likely to share and what they find most popular. The report also lays out what platforms and networks drive Twitter sharing and the most popular hastags. If you’re trying to socially connect with CMOs, this article is for you!
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March Madness Round-Up: Buffalo Wild Wings, Penske Truck Campaigns
On the court, the NCAA's Sweet 16 are set to battle it out this weekend to advance to the next round of the big basketball tournament. Off the court, marketers have a case of March Madness of their own, and Chief Marketer is here to highlight some of the best campaigns and insights related to the NCAA Tournament. More…
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Bring Order to Digital Marketing Chaos
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5 Ways to Sharpen Your Audience Targeting
How are marketing leaders optimizing their campaigns? They practice five methods in audience targeting that enable them to focus campaigns, lift media ROI, cement consumer relationships, and ultimately drive sales. Neustar's newly released ebook explains these methods.
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