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Chief Marketer This Week March 19, 2015
Google Video Series: How Brands Make YouTube Videos
Google is promoting the production of YouTube videos with its own series of behind-the-scenes videos showing how brands like Clean & Clear made its videos. More…
 
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How Mobile, Social and Gamification are Revolutionizing Sweepstakes: Special Report 
Sweepstakes are no longer simple child’s play. Grand prizes have grown to enormous cash prizes or life-changing vacations and events. Even smaller prizes have grown substantially in variety and numbers offered to draw more players. Gamification gets consumers interacting with your brand in ways never before imagined, while mobile and social tie-ins encourage consumers to share the promotion with friends. More…
 
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American Apparel Thong Image Gets Yanked
American Apparel is in hot water again for allegedly "sexualizing" a young model wearing a thong bodysuit. More…


Toyota Inks Nearly $1 Billion Olympic Sponsorship Deal
Toyota has signed a record sponsorship deal with the International Olympic Committee that starts in 2017 and runs through 2024. More…
 
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The Life of a CMO is Getting Longer
New data points to good news for the CMO: the average tenure is stretching to 48 months. And, for the CMO who switches jobs, more options are available. More…


2015 NCAA Tournament Round-Up
As the country's best college hoops teams compete to see who will be cutting down the nets in Indianapolis on April 6, brands are competing for the millions of eyeballs watching the games, and CM is here to break down the marketing campaign action. More…

 
 
Job Opportunities

Partnership PR & Marketing Director
National 4-H Council, Chevy Chase, MD

Marketing Manager, Global Transaction Services Asia Pacific
Bank of America, Hong Kong

Marketing Manager
Capital Advisors Group, Inc., Newton, MA

Communications and Marketing Manager
Milwaukee Art Museum, Milwaukee, WI

Business Development & Marketing Manager
Robinson & Cole LLP, Stamford, CT

Marketing Manager
First Aid Beauty, Newton, MA

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