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March 13, 2015 |
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McDonald’s Faces Perfect Storm
McDonald's has some tough challenges: stiff competition, customers fleeing, falling sales and hard work to improve taste and image. The new CEO charts a path. More…
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8 Phrases You Don’t Want to Hear from Your Creative Team
These 8 phrases spoken by the creative team can spell real trouble. Here's what CMOs need to listen for. More…
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Facebook to Relay to Brands What Fans Talk About
Facebook's "Topic Data" product will give brands access to what Facebook fans talk about, including brands, events, products and other specific topics. More…
The Changing Face of Sweeps
Sweepstakes are no longer simple child’s play. Grand prizes have grown to enormous cash prizes or life-changing vacations and events. Even smaller prizes have grown substantially in variety and numbers offered to draw more players. Gamification gets consumers interacting with your brand in ways never before imagined, while mobile and social tie-ins encourage consumers to share the promotion with friends. More…
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Where Digital Technology Spending is Going
Spending on digital technology is on the rise. Here's a look at where the money is going, and what the top challenges are. More…
Benchmark to Excellence, not Mediocrity
Most CEOs want to know where they stand against their competitors. Benchmark data is a useful tool in helping companies see their futures in a new way. More…
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For years, marketers have been on a quest to obtain a single view of the customer journey and ascend to the next-level of marketing – a nirvana of personalized customer experiences, real-time messaging across channels, and soaring conversion rates. Learn more about the challenges and opportunities businesses are facing in trying to get a unified view of their customers.
Definitive Guide to Marketing Automation
Heard the buzz around marketing automation? Got some questions? Check out this jam-packed, 100 page guide to learn everything you have ever wanted to know about marketing automation. Download this ebook and get the answers to all your questions.
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