Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% |
![Chief Marketer This Week](http://www.aimediaserver6.com/chiefmarketer/eletters/Chief__Marketer_ThisWeek_darkpurplelogo.png) |
February 6, 2015 |
|
Agencies Losing Ground with Brand Marketers
What might be a scary thought for agencies is a new report that says brand marketers are using fewer marketing agencies.
This article discusses the results of a recent report from RSW/US. It outlines, charts and graphs and points all around the responses to a survey of senior level marketers and marketing agency executives to glean insights relative to marketer and agency perspective as they each headed into 2015.
More…
SPONSORED BY: |
![](http://aimediaserver6.com/chiefmarketer/email/Tealium-All-300x125.jpg) |
|
|
Heineken’s Media Director on Being Smarter, More Measurable
Heineken USA, marketing brands like Heineken, Dos Equis and and Desperados, has earmarked 25% of its ad budget—up from 5% just three years ago—to digital and is moving fast into programmatic advertising.
If you don’t know about TubeMogul, you’ll learn about the company here. That’s the web video ad technology firm Heineken is counting on for that programmatic push and a broad look at multiple data sources to understand the impact of its campaigns. Ron Amram, senior media director at Heineken USA, gives us the cold hard facts like the fact that the lack of great research leaves marketers reluctant to change.
More…
SPONSORED BY: |
![](http://aimediaserver6.com/chiefmarketer/email/urbanairship-jan2015-300x125.jpg) |
|
|
Big Brands Summon Crowds for Help
Brands are turning outside their own walls for help with creative, content and other marketing ideas.
Surfwear maker Quiksilver, smoothie shop Jamba Juice and the pop band One Direction are just a few big names looking for help on creative crowdsourcing websites such as Talenthouse and Tongal. Check out how it all works.
More…
McDonald’s CMO on “Lovin” Campaign
Pay it forward … love your neighbor … thank a service member. It’s the latest trend to encourage people to make the world a nicer, kinder place to live. McDonald’s jumped in during the Super bowl with a spot unveiling its “Lovin” campaign during the Super Bowl last Sunday.
The campaign runs through February and gives employees full reign to spread the love by asking customers to give some love to a family member or another act of love as forms of payment. Yes, we’ve heard a lot about Super Bowl ads from the pundits, bloggers, commentators, but now we hear from Deborah Wahl, McDonald’s CMO, herself about the goal of the campaign.
More…
SPONSORED BY: |
![](http://aimediaserver6.com/chiefmarketer/email/pro-awards-2015-300x125-3-sb.gif) |
|
|
Debunking Super Bowl Myths—A Twist on All the Hype
Yes, yes, I know, we’ve all heard too much about Super Bowl ads by now, but here’s one you can still sink your metrics stick into. It was actually written right before the Super Bowl and takes no prisoners in telling us stuff like, most of the ads don’t work (and offers stats to prove it) and that the ads people really love often get contributed to the Super Bowl in error.
The author lays out five Super Bowl myths that can be safely debunked. If this article was on the Ad Meter, it would probably score pretty high!
More…
Super Bowl Round-Up: Nationwide Provokes, McDonald's Big Giveaway
Chief Marketer sorts through which marketing campaigns won big and which struck out during a game broadcast that averaged 114.4 million viewers, making it the most-watched program in TV history. More…
|
Job Opportunities |
Education Marketing Manager, CCIM
National Association of REALTORS, Chicago, IL
Marketing Manager
Cedars-Sinai Medical Center, Los Angeles, CA
Marketing Manager (Senior Marketing Executive)
Cedars-Sinai Medical Center, Los Angeles, CA
Marketing Manager
SNAP Financial Group, Vancouver, BC, Canada
Assistant Marketing Manager
Main Line Health, Wynnewood, PA
Partnership Marketing Director
National 4-H Council, Chevy Chase, MD
|
|
![](http://www.aimediaserver6.com/chiefmarketer/email/spacer.gif) |
Related Content |
How to Succeed with Marketing Automation
Email service providers were built for rapidly sending the same message to many, they can’t deliver the behaviorally targeted engagement needed to maximize the impact of marketing. Only an intelligent marketing automation platform is up to the task.
2015 B2B Marketing Outlook
It’s 2015. Do you know if your B2B marketing strategy is where you want it to be? In this special report, Chief Marketer asks the experts for the top tips and trends you need to improve B2B lead generation, engagement, customer retention and ROI..
|
|
The Chief Marketer Network Source Directory |
Offers easy access to all the leading products, technology and services available – searchable by type, geography and name. |
|
|
Subscribe | Visit CM | Jobs | Resource Directory | E-Letters
![](http://www.aimediaserver6.com/chiefmarketer/eletters/fb.png) ![](http://www.aimediaserver6.com/chiefmarketer/eletters/twitter.png) ![](http://www.aimediaserver6.com/chiefmarketer/eletters/linkedin.png) ![](http://www.aimediaserver6.com/chiefmarketer/eletters/rss.png)
Editorial: Chief Marketer Editorial | Advertising: Chief Marketer Sales & Marketing
Chief Marketer | 10 Norden Place, Norwalk, CT 06855 © 2015, Access Intelligence.
%%PLUGIN_UNSUBSCRIBE: 1536417-unsub-generic%% |
|