This article discusses the results of a recent report from RSW/US. It outlines, charts and graphs and points all around the responses to a survey of senior level marketers and marketing agency executives to glean insights relative to marketer and agency perspective as they each headed into 2015.

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Free Report: Build Your Own Marketing Cloud™ 5 reasons you should unify your technologies with Tealium

If you don’t know about TubeMogul, you’ll learn about the company here. That’s the web video ad technology firm Heineken is counting on for that programmatic push and a broad look at multiple data sources to understand the impact of its campaigns. Ron Amram, senior media director at Heineken USA, gives us the cold hard facts like the fact that the lack of great research leaves marketers reluctant to change. 

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Special Report: Mobile Tech Trends Learn how Mobile Technology is Engaging Consumers On-The-Go

Surfwear maker Quiksilver, smoothie shop Jamba Juice and the pop band One Direction are just a few big names looking for help on creative crowdsourcing websites such as Talenthouse and Tongal. Check out how it all works.

The campaign runs through February and gives employees full reign to spread the love by asking customers to give some love to a family member or another act of love as forms of payment. Yes, we’ve heard a lot about Super Bowl ads from the pundits, bloggers, commentators, but now we hear from Deborah Wahl, McDonald’s CMO, herself about the goal of the campaign.

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Enter the 2015 PRO Awards! Recognizing exceptional promotional marketing for 25 years – Best price by 2/19!

The author lays out five Super Bowl myths that can be safely debunked. If this article was on the Ad Meter, it would probably score pretty high!