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February 26, 2015 |
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Do you Rely on Gut Instinct Over ROI?
A new report from eMarketer sheds light on just how little marketers actually know about ROI for the channels they select to market in. More…
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4 Tools to Remove Fake Followers
Twitter and Instagram can attract fake followers who detract from those followers truly interested in your brand. Here's 4 tools to find and remove fakers. More…
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2015 Oscars Round-Up
While the Super Bowl had brands spending megabucks to get their messages in front the year's biggest TV audience earlier this month, the Oscars broadcast this past weekend had marketers competing for a smaller audience, but a different and more focused demographic. More…
Starbucks, Dunkin’, McDonalds Shuffle in Brand Key’s Loyalty Index
This article examines the top brands in the coffee category and why their rank in Brand Key's Customer Loyalty Index has shifted. More…
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Improve Direct Mail Response with Personalized URLs
The sought after power of combining direct mail and digital marketing can be enhanced with personalized URLs. More…
5 Tips to Perfect CMO/Creative Relationship
CMOs have a tough task, balancing multiple jobs far beyond creative. A successful relationship with his or her creative team is key. Here's 5 tips. More…
Get the Scoop on LeadsCon Las Vegas
Get the scoop on next month's event and trends in the lead gen space. More…
Free Webinar: Avoiding Webinar Pitfalls
Webinar specialists ON24 will be presenting a free webinar called "10 Common Webinar Mistakes...and How to Avoid Them,webinar specialists ON24 will be presenting a free webinar called "10 Common Webinar Mistakes...and How to Avoid Them" on Wednesday, March 4 at 1:00 p.m. EST, examining the common mistakes marketers make when leveraging webinars." on Wednesday, March 4 at 1:00 p.m. EST, examining the common mistakes marketers make when leveraging webinars. More…
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| Job Opportunities |
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Education Marketing Manager, CCIM
National Association of REALTORS, Chicago, IL
Marketing Manager
Cedars-Sinai Medical Center, Los Angeles, CA
Marketing Manager (Senior Marketing Executive)
Cedars-Sinai Medical Center, Los Angeles, CA
Marketing Manager
SNAP Financial Group, Vancouver, BC, Canada
Marketing Manager
Elmhurst College, IL
Assistant Media Marketing Manager
The Ad Council, New York, NY
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| Related Content |
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Marrying Direct Mail and Digital
Direct mail still reigns as a stand-alone channel, but when combined with digital response rates can soar. Integrating direct mail with digital technologies to improve response is a strategy gaining momentum for many direct mailers looking to drive better ROI while cutting down on the heavy burden of rising postage and printing costs.
How to Select Your Next Email Service Provider
Choosing an email service provider is not a simple task. That’s not just because there are a large number of EPSs to choose from but also because you also need to choose what functions and services are best for your organization's needs. ESPs are not one-size fits all. Before you determine which ESP is going to be the best for your needs, you need to put together a list of fundamentals.
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