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Chief Marketer This Week February 19, 2015
Wheat Thins “Eat This” Ad Born of Sheer Desperation
Wheat Thins has a new ad campaign out that is making a splash, not only for its creative, but also from how the idea for the campaign came about. More…
 
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Marketers—Budgets—Up on Economic Optimism
Customer acquisition, growth, retention—and budgets— are all indicators projected to be on the upswing for marketers this year. More…
 
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6 Ways to Light a Fire Under Digital Marketing
Are you up to speed on digital marketing? We get some good advice here, to not only enhance our digital work, but to enhance our own digital knowledge. More…


Hashtags as Brand Engagement Tools
If you're using hashtags as brand engagement tools, this author offers case studies—Coke, Avocados from Mexico and Nationwide Insuranc—and ways to improve hashtag marketing performance. More…
 
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Krispy Kreme Gets Slammed for KKK Promo
Krispy Kreme is the latest brand to find itself in hot water after launching a promotion that didn't sit well with consumers. More…


Lego is the World’s Most Powerful Brand: Report
Everything is awesome indeed: Lego has overtaken Ferrari as the world’s most powerful brand, according to a new report from Brand Finance. More…

 
 
Job Opportunities

Education Marketing Manager, CCIM
National Association of REALTORS, Chicago, IL

Marketing Manager
Cedars-Sinai Medical Center, Los Angeles, CA

Marketing Manager (Senior Marketing Executive)
Cedars-Sinai Medical Center, Los Angeles, CA

Marketing Manager
SNAP Financial Group, Vancouver, BC, Canada

Assistant Marketing Manager
Main Line Health, Wynnewood, PA

Partnership Marketing Director
National 4-H Council, Chevy Chase, MD

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