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Chief Marketer This Week February 13, 2015
My Coke Rewards Turns to Content Marketing
Coca-Cola is bringing its My Coke Rewards program into the modern era using content marketing via social and mobile as opposed to transactional rewards. More…
 
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[Webinar] Data, Predictive Analytics & Marketing Clouds
Join Mintigo, Oracle & SiriusDecisions in this webinar – Wed 2/25!
Wells Fargo’s Total Market Approach Journey
Wells Fargo has shifted its marketing strategy to a Total Market Approach. CMO Jamie Moldafsky takes us on the journey. More…
 
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Consumer Marketing Special Report
Ideas for creating and distributing relevant and engaging video in 2015
DQ’s Marketing to "Fans," Not "Customers," Pays Off
As Dairy Queen's sales slipped away, it began marketing using a key insight: that its customers were fans. Fandom ensued and turned the business around. More…


Surviving the Marketing Technology Evolution
Only bold CMOs will survive the marketing technology environs by understanding and embracing change. This article from CMO.com expands on the topic. More…
 
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Enter the 2015 PRO Awards!
Recognizing exceptional promotional marketing for 25 years – Best price by 2/19!
Valentine's Day Marketing Round-Up
Marketers have been busy in the weeks leading up to Cupid's big day, and Chief Marketer is here to provide you with a rundown of Valentine's-themed campaigns that are sure to warm your heart. More…


Special Report: Getting the Most Out Of Database Tech
Database technology solutions are making it easier than ever before for marketers to take advantage of customer information and target the right audience at the right time with the right messaging. And while taking the leap to database-driven marketing may be less intimidating than it has been in the past, getting the most out of big data for marketing purposes requires a shift in thinking for marketing teams More…

 
 
Job Opportunities

Education Marketing Manager, CCIM
National Association of REALTORS, Chicago, IL

Marketing Manager
Cedars-Sinai Medical Center, Los Angeles, CA

Marketing Manager (Senior Marketing Executive)
Cedars-Sinai Medical Center, Los Angeles, CA

Marketing Manager
SNAP Financial Group, Vancouver, BC, Canada

Assistant Marketing Manager
Main Line Health, Wynnewood, PA

Partnership Marketing Director
National 4-H Council, Chevy Chase, MD
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Top things to Consider When Deciding to Implement Responsive Design
Increasingly, merchants and their web development teams are embracing responsive design principles to help them capture and retain more orders and sales from mobile devices. This eBook addresses the questions merchants must ask when evaluating to implement responsive design.

Creating Ideal Customers: Personalize Every Experience to Increase Engagement, Advocacy, and Revenue
CMOs face a major dilemma: While 75% of CEOs want marketing to become more ROI-focused and attribute revenue to efforts, they’re also being tasked to innovate and lead their companies into the digital age.
 
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