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Chief Marketer This Week December 4, 2015
4 Advantages to Storytelling Marketing
Conveying the story of your brand is not a new concept, however it has become a strategic priority. Forbes.com outlines four benefits to storytelling. More…
 
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The Power of Influencers
In this report, see how brands can harness word-of-mouth and peer recommendations to connect with consumers
The Power of Influencers
Partnering with an influencer can be a cost effective form of high-quality content with built in distribution. It is highly measurable and can be targeted to very specific audiences to capture high-quality leads and engagement. More…
 
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Smarter Ways to Drive ROI with Facebook and Instagram Ads
Dec. 10, 2015 @ 2:00 p.m. ET
Discover how to optimize content for greater RoAS and CTRs
Corona’s Holiday Beach Spot Breaks Records
Corona's “O' Tannenpalm” holiday beach spot has been running for 25 years. Here's the story behind it, including interviews with the spot's creator. More…


12 Top Brand Moments from 2015
These big brand moments show real success, but that it didn’t always come easy. Examples are from Wendy’s, Bud, Nissan, Alibaba, Honey Maid and many others. More…
 
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Reach Prospects All Year Long—Online and in Print
Contact Cynthia Foristel (203) 899-8482 to learn more.
Lowes Targets NY Millennials on all Screens & Windows
Lowes is targeting Millennials with Vine videos that it transformed into window displays for its new New York City location. More…


Chief Marketer Asks…What Were the Top Trends of 2015?
We thought it would be a good time to check in with the leaders of some of our PROMO and B2B Top Shops, to get their take on the top trends of 2015—and what will be the biggest trend to come. More…

 
 
Job Opportunities

Accenture Strategy - Insurance Distribution & Marketing, Manager
Accenture, New York, NY

Marketing Manager
Medicine-On-Time, Tampa, FL

US Marketing Manager
OPI Products Inc. / A division of COTY Inc., N. Hollywood, CA

BUSINESS DEVELOPMENT and MARKETING MANAGER
Finnegan, Washington, DC

Marketing Manager - Pharmaceuticals
Shimadzu Scientific Instruments Inc., Columbia, MD

Content Marketing Manager
MSCI, New York, New York
 
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Gartner Magic Quadrant for Web Content Management
The Gartner Magic Quadrant for WCM assesses leading solutions and delivers valuable insights for those looking to optimize digital marketing platforms for a better customer experience.

Why Website Personalization Matters
The value of personalization with targeted content and offers that appeal to their implicit or explicit needs. More conversions, traffic, repeat visitors and happier customers: imagine the possibilities when your website has the ability to sense and adapt to what each visitor wants.
 
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