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November 21, 2014
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What's Hot in Social Marketing
Social media marketing remained a hot topic for marketers in 2014, but what trends will the industry be following in the year ahead?
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| B2B Big Data |
| Turn big data into an actionable—and profitable—asset. |
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Black Friday and Social Campaigns
A new report on 50 major retailers' social campaigns shows that engagement is at its highest in the days leading up to Black Friday.
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2015 Mobile Trends to Watch
Mobile will continue to be a big focus area for marketers in 2015, with mobile video, location-based apps and mobile shopping technology taking the spotlight.
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Dun & Bradstreet's Digital Transformation
Dun & Bradstreet has successfully navigated a transformation to the digital marketing realm, and cmo Rishi Dave explains how they did it in this informative Q&A.
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Online Marketing for Millenials
Making sure your online marketing efforts are hitting the mark with Millenials is an increasingly important consideration, as these consumers are often the most digitally connected.
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Video and B2B Lead Gen
Online video is an effective and increasingly popular way to communicate with consumers, but marketers should know that video can also be a good fit for B2B lead generation efforts.
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Job Opportunities
Sales/Marketing Director
Aegis Living, WA
Online Advertising & Marketing Manager
American Psychiatric Publishing, Arlington, VA
Marketing Manager
Kraft Enterprise Systems LLC, Brentwood, TN
Marketing Director
Sagora Senior Living, Fort Worth, TX
Product Marketing Director
Infogroup, Papillion, NE
Online Marketing Manager Snowmass Village, Snowmass Village, CO
Marketing Manager
American Society for Microbiology, Washington, DC
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One-To-One Marketing
Companies are no longer controlling the conversations around their brand. Instead customers are being influenced by external factors and deciding unilaterally when to interact with a company. In order to remain relevant, companies must embrace a customer-centric approach to engagement.
Advance to Next-Generation Personalization
Organizations need to go further with their personalization, first by delivering the right experience at the right time and on the right device and next by delivering relevant, tailored experiences that meet individual user needs by combining historical, behavioral, and profile data with real-time situational feedback.
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