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Chief Marketer Direct
 November 14, 2014

 

Expedia Markets Flights Based on ‘Happiness’ Index
“Happiness” isn’t a term many passengers use to describe their air travel experience, but that hasn't stopped Expedia from using it as one variable to help customers choose their next flight.
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Marriott’s Next Destination? Snapchat
Social media outlets like YouTube and Snapchat can be an essential way to engage potential hotel guests. Learn the plan behind Marriott's new Global Content Studio.
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7 Costly Marketing Automation Mistakes
Marketing automation is one of the biggest tech investments in many companies, but costly mistakes that can turn it from a growth engine into a cost center. Learn seven things you need to avoid to get the most out of your automation initiatives.
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How Jessica Alba Launched the Honest Company
When Jessica Alba launched The Honest Company, not everyone was convinced the subscription-based, natural products brand would fly. The actress shares her story of the brand's runaway success.
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The Second Coming of Direct Mail
Would a return to direct mail make sense for your brand? Consider whether your company should make a return to the post.
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Emails We Love: Parting of the Ways
How painless—or painful—is your company's email unsubscribe process for consumers? We review the unsubscribe process of 20+ brands.
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