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October 08, 2015 |
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Popular Coupons Hurt Bed Bath & Beyond
As consumers came to rely on Bed Bath & Beyond's popular 20%-off coupons, the company's profits are feeling the pain. More…
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MasterCard Transforming from Payments to Lifestyle Brand
When a mega brand like MasterCard makes a huge shift in its brand image and marketing, it’s worth hearing from the top marketer about why and how. More…
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Plan to Revive Smith Bros. Cough Drops Fails
This article, from the Chicago Tribune, where Smith Bros. has been based, shares the history and, the rise and fall of this iconic brand. More…
The Four Pillars of Sour Patch Kids Success
Farrah Bezner, marketing director of Halls and Candy at Mondelēz International, shares the four pillars that helped turn Sour Patch Kids into a cultural phenom. More…
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The Appeal of Photo Booths for Social Sharing
Companies and brands, both large and small, are finding that setting up a photo booth, not only makes happy customers, but jumpstarts social sharing. More…
Instagram Reins for Ads Among Marketers
Several fast-growing social media services began offering advertising opportunities. Find out where marketers want their dollars to go. More…
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| Job Opportunities |
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Channel Marketing Manager
TiVo, San Jose, CA
Marketing Manager
Milligan & Company LLC, Philadelphia, PA
Marketing Manager
ResponsePoint, Cary, NC
Marketing Manager
California Dental Association, Sacramento, CA
International Marketing Manager-Syfy
NBC Universal, New York, NY
Sales & Marketing Director
Sagora Senior Living, Carrollton, TX
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Modern Mark: Marketing Analytics
Marketers often get stuck in a path of reporting for reporting’s sake. But somewhere between numbers and metrics resides the perfect balance of reporting and analytics. This guide on creating a logical reporting and analysis strategy will help.
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