Creating Effective Lead Gen Forms
When it comes to lead generation and search engine marketing, it's critical to keep forms as simple as possible for users and optimized for searchability.
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App Marketing Costs Are Rising
The costs tied to getting customers to download and use mobile apps is at an all time high and rising higher, thanks in part to the launch of the iPhone 6 and iOS 8.
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CMOs and CIOs Working Together
CMOs and CIOs will need to work more closely together than ever before as marketing technology solutions have become critical to success in many organizations.
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Webinar: Overstock's Transition to Data-Driven Marketing
Online retail powerhouse Overstock has been on the cutting edge of data-driven marketing practices, and Overstock CIO Bhargav Shah will be discussing Overstock’s transition to a data-driven business in a live webinar on November 5.
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Digital Marketing Trendwatch
In case you missed it, mobile is the new desktop, and mobile devices will continue connecting brands and consumers in new ways moving forward.
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Social Media Content Marketing & B2B
Check out these five key things to remember when developing an inbound marketing strategy or content marketing program to address the different ways B2B executives discover and seek out content.
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