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Chief Marketer This Week October 30, 2015
Wide Range of New Approaches Works for Oreo’s Marketer
Digital media is the new channel of choice for Mondeléz International. CMO Dana Anderson talks about the shift and some of the biggest challenges she faces. More…
 
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The 5 Keys to Connecting with Real People
How To Make Accurate, Lifelong Connections With Millions.
Heineken's Quinn Kilbury on its New Line of Menswear
Quinn Kilbury, Heineken's senior brand director, talks about why the brand decided to launch a line of subtly branded menswear. More…
 
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Understanding Data-Driven Social Media Marketing
Learn how cutting edge marketers integrate data into their social marketing mix
Genius Ideas in Destination Marketing
Destination marketing takes a a cool individual who can craft an innovative campaign to get people to visit. Here's some fun examples to steal ideas from. More…


Bring in the Cloud
Mosaic brought “the cloud” to life through an installation designed to evoke the freedom of the cloud at Oracle OpenWorld. More…
 
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Reach Prospects All Year Long—Online and in Print
Contact Cynthia Foristel (203) 899-8482 to learn more.
Who doesn’t want a raise? 10 Steps to Make it Happen
We all want a raise. Here's 10 steps for success. More…


McDonald's Tests NFL Loyalties
McDonald's latests sweepstakes, “Game Time Gold,” starts Nov. 3, however teaser videos are already in play. Mike Ditka and Jerry Rice play starring roles.  More…

 
 
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The Definitive Guide to Sales Content Performance
This guide walks through eight reports that answer the key business questions about sales content and shows how to use them to optimize the way your company engages with customers.
 
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