Chiefmartec.com has released data from the first-ever study of those who identify themselves as marketing technologists, and the results provide some interesting insight into this growing subset of marketers.

Twitter Cards are an under-utilized social media tool that savvy marketers can use to gain more subscribers for free. Learn how best to leverage them and how to get users to participate.

Gauging the ROI of social media marketing can be a tricky proposition, but International Institute of IT Economics principal Peter Brooks has done his homework and shares some ideas on how best to handle it.

Traditional email campaigns, optimized websites and blogs and new SEO and social strategies round out the hottest online marketing trends, according to new research.

A CMO Council study looks into how marketing leaders are generating business performance across a new, customer-centric landscape.

Personalization is being leveraged by digital marketers to turn online visitors into customers, and crazyegg's blog this week provided a rundown of things marketers can do to make the most of it.