Marketing Technologists Revealed
Chiefmartec.com has released data from the first-ever study of those who identify themselves as marketing technologists, and the results provide some interesting insight into this growing subset of marketers.
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How Twitter Lead Gen Cards Net Subscribers
Twitter Cards are an under-utilized social media tool that savvy marketers can use to gain more subscribers for free. Learn how best to leverage them and how to get users to participate.
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The ROI of Social Marketing
Gauging the ROI of social media marketing can be a tricky proposition, but International Institute of IT Economics principal Peter Brooks has done his homework and shares some ideas on how best to handle it.
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5 Killer Digital Marketing Strategies
Traditional email campaigns, optimized websites and blogs and new SEO and social strategies round out the hottest online marketing trends, according to new research.
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The Customer is King
A CMO Council study looks into how marketing leaders are generating business performance across a new, customer-centric landscape.
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Using Personalization to Increase Conversions
Personalization is being leveraged by digital marketers to turn online visitors into customers, and crazyegg's blog this week provided a rundown of things marketers can do to make the most of it.
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