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Chief Marketer This Week October 23, 2015
7,000 Essay Contest Entries, One Maine Inn and Plenty of Headaches
Turns out, an essay contest isn't just for marketers. The owner of an inn in Maine ran just such a contest to sell her inn but not without headaches. It's an interesting read for any marketer. More…
 
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5 Keys for Using Social to Drive Digital Marketing Success
Free Webinar On Demand
Register to learn how to integrate social into your broader digital marketing strategy to improve the customer experience and drive more personalized marketing.
"Star Wars" and Kraft Add TV to the Marketing Mix
Kraft is introducing a TV spot and Web site for its Mac & Cheese in the run up to the new "Star Wars" Dec.18 opening. It's the next layer in a throughly integrated campaign. More…
 
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How to Drive Webinar Registrations and Conversions
Free Webinar on Demand
Register to learn how to prepare, produce, and deliver marketing webinars that build enthusiasm among your target prospects – resulting in higher conversion percentages.
4 Top Agency Worries and How to Overcome Them
@JulieSpatola at @HubSpot outlines the top agency worries and shares solid advice on how to overcome them. A must read!  More…


3 Jam-Packed Days at ANA Masters
Just arrived back from the ANA Masters of Marketing Conference; three days in Orlando jam-packed with big brand speakers and great networking. Here's a roundup. More…
 
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Reach Prospects All Year Long—Online and in Print
Contact Cynthia Foristel (203) 899-8482 to learn more.
Tommy Hilfiger Steps into Virtual Reality Marketing
Using virtual reality, Tommy Hilfiger is giving shoppers at its New York store a front row seat at the label's fall fashion show. It's a first for a major retailer. More…


3 Reasons Experiential Brand Homes Deliver Strong ROI
This article shares 3 reasons why experiential brand homes deliver strong ROI and describes seven principles for creating a successful brand home experience. More…

 
 
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