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Chief Marketer This Week October 2, 2015
Less TV, More Emojis and Apps when Marketing to Millennials
This article is chocked full with research on marketing to Millennials and what some brands—Coca-Cola, Taco Bell, North Face, Under Armor—are doing to catch their attention. More…
 
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Walgreens Tests Exercise Wearables to Reward Loyal Customers
Working to keep loyalty members loyalty can be a real challenge. Is Walgreens on to something? It is testing exercise wearables to reward customers. More…
 
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New App Pays Selfie Takers for Consumer Insights and Ad Opps
Pay Your Selfie CEO Michelle Smyth explains how selfie takers can earn cash by providing consumer insights and advertising opportunities to brands. More…


Unilever’s Keith Weed on how his Massive Marketing Department Churns
Keith Weed is at the top of the marketing chain at Unilever managing 6,000 marketers. He gives us a behind-the-scenes look at the operations. More…
 
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10 Hot Tips to Turn Creative Ideas into Reality
This slide show goes into some detail to help us restart generating creative ideas and turn those concepts into reality. More…


Twitter Makes it Easier to "Buy Now"and Sell via a Tweet
Twitter is integrating Buy Now with platforms that power e-commerce sites for merchants of all sizes. More…

 
 
Job Opportunities

Channel Marketing Manager
TiVo, San Jose, CA

Digital Marketing Manager
The Chronicle of Higher Education,
Washington, DC

Marketing Manager
ResponsePoint, Cary, NC

Marketing Manager
California Dental Association, Sacramento, CA

International Marketing Manager-Syfy
NBC Universal, New York, NY

Marketing Manager
Amorpacific, New York, NY

Related Content

The Definitive Guide to Sales Enablement
Marketers create an endless stream of assets trying to tell a compelling story and convince customers to buy. But are sellers finding and using that content? Businesses need to be able
to answer these questions in order to optimize sales effectiveness

The 7 Steps to Align Sales and Marketing
Cross-functional alignment among sales, marketing and product organizations can help companies achieve up to 15% higher profitability. This eBook demonstrates seven simple steps
​you can start today to align your sales and marketing teams.

 
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