The holiday season is just around the corner, and research shows marketers will be spending big on advertising in the social media arena, and on Facebook in particular.

While not every marketing tactic may be the best fit for a business, that doesn’t mean certain tactics won’t work at all. Sage Island ceo and creative director Mike Duncan weighs on some of the biggest online marketing myths out there.

Coming up with a strategy on how to introduce video into your marketing mix is critical to success in the online video world.

There is more to content strategy than implementation alone, with new research showing that while adoption of content marketing has become prevalent across B2B organizations, the difference between good and great organizations revolves around documentation.

Learn how live events can drive purchases, how brand experiences create emotional connections with customers and how events can create important consumer engagement data and leads.

Chief Marketer's Special Report on using marketing automation to deploy campaigns more effectively, target relevant recipients and save marketers time.